When a TABC audit involves an investigation of alcohol promotions, a TABC attorney can play a key role in guiding the business through the process and ensuring that all promotions comply with the Texas Alcoholic Beverage Code. Alcohol promotions are heavily regulated to ensure that they do not encourage excessive consumption or target vulnerable populations, such as minors. The attorney will review any promotional materials, advertisements, or events to ensure that they meet legal requirements, including restrictions on pricing, discounts, and the manner in which alcohol is marketed. If the business is found to be in violation of alcohol promotion regulations, the TABC attorney will help by gathering evidence to mitigate the impact, such as demonstrating that the promotion was an isolated incident or that the business has since changed its promotional practices to comply with the law. The attorney will also assist in representing the business at hearings with the TABC, where they can argue for reduced penalties, such as a smaller fine or warning, and present any corrective actions taken to address the issue. If the business faces any reputational damage from the promotion-related violations, the attorney can help minimize the fallout by guiding the business in implementing better practices going forward. By ensuring that all alcohol promotions comply with the law, the TABC attorney helps protect the business from legal complications and reputational harm.