Homepage rankings bring visibility but limit keyword diversity. They often target branded or navigational queries only. Product or service pages miss organic traffic opportunities. Overoptimization on the homepage can feel unnatural to users. Crawlers expect depth beyond one strong URL. If homepage drops in ranking, the entire domain suffers. Authority must be distributed across internal content as well. Homepages are harder to align with specific search intent. Blog posts or landing pages perform better for long-tail terms. Relying on a single ranking source creates volatility. A strong homepage supports, but shouldn’t carry, the whole site. Spread relevance across topic hubs and service areas strategically.