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4. It Promotes Natural Brand Growth and Awareness. Great SEO boosts a law firm’s organic rankings and click-through rates. In turn, this increases public awareness of the firm’s services, staff, location, and more. Improved public awareness then keeps organic search rankings high, which continues the cycle. 5.
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Our Law Marketing Platform (LaMP) was designed to give lawyers insights to important marketing indicators. Track your firm’s SEO, digital ads, website performance, reviews and more on one convenient dashboard. Built for modern law firms, LaMP is designed to provide senior partners with a rollup of everything that’s happening across digital marketing channels on a single, easy-to-use dashboard.
For law firms, these two concepts are particularly important: the law is a growing and evolving profession, and competition is fierce. In order to thrive, firms need to be embracing digital marketing, and making sure that their sites are primed and optimized. Ensuring top quality SEO and SEM practices are a large aspect of this.
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A law firm’s ultimate goal for web visitors is likely a conversion. This might take the form of a free consultation booked, newsletter sign up, or call with your office that lasts longer than 90 seconds. Regardless of how you define your conversions, tracking their success allows you to measure how much your SEO truly impacts your client intake.
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For lawyers, SEO means tailoring your website’s content, structure, and on-page elements to rank higher on search engines like Google. Implementing these strategies effectively requires a deep understanding of both SEO and the legal landscape. That’s where you need a team of experienced, skilled, and knowledgeable law firm SEO experts.
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On-page SEO for Law Firms. On-page SEO helps search engines analyze your law firm website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs.
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In legal speak, “caveat emptor” when choosing which SEO consulting agency you choose for your law firms SEO strategy. This is a recent article by Joy Hawkins in Search Engine Land where she speaks about some of the questionable practices that are happening when lawyers perform bad SEO practices, which can literally put their practices at risk.
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