Personal training is trust-based. Prospects want proof of results. In Atlanta, where many trainers compete in similar areas, video testimonials make a difference. Embedding clips on service pages increases dwell time and engagement. Titles like “client weight loss story in Midtown Atlanta” help capture local search terms. Transcripts improve keyword indexing. Adding schema for video content boosts search result presentation. Personal trainers who pair client success stories with location-specific keywords outperform those with static service lists.