Anchor text must feel natural. In 2025, AI tools track internal and external anchor distribution—flagging repetition, mismatches, or overuse of exact match phrases. They evaluate context strength around anchors and their semantic proximity to linked pages. Tools suggest anchor variants based on topic flow, intent transition, and user behavior. Use AI to improve clarity and avoid penalties. Anchor text is no longer just technical—it’s narrative. AI tunes variation. You ensure the story carries from one page to the next with meaning and relevance.