The TABC enforces strict regulations on alcohol sales during specific hours, and businesses found in violation of these regulations can face significant penalties. If a business is caught selling alcohol during prohibited hours, such as on certain holidays or outside of legal operating hours, it can be cited for violating TABC rules. The consequences of selling alcohol during these prohibited hours can include fines, a suspension of the business’s alcohol license, or even the revocation of the license. The TABC attorney can play an essential role in defending a business accused of selling alcohol during prohibited hours. The attorney will first evaluate the circumstances of the violation, reviewing factors such as the time of sale, the policies in place to prevent such occurrences, and whether the business had any prior violations. In some cases, businesses may be able to demonstrate that the violation was an isolated incident, and the attorney can work with the TABC to negotiate a lesser penalty. For businesses with no prior history of violations, a TABC attorney may argue for a reduced fine or a shorter license suspension. If the violation is a result of employee error, the attorney can also help present evidence that the business took corrective actions, such as providing additional training or instituting more stringent controls to prevent future violations. In cases where the business’s license is at risk of revocation, the attorney can help appeal the decision and present a defense in front of the TABC to seek a favorable resolution.